BRAND: Bert's Barracuda Harley-Davidson, St. Petersburg, FL
Campaign: The campaign was to increase leads for mobile club sign-up through “The Bad Ass Bike Giveaway” in honor of their grand opening of new location Bert’s Barracuda Harley-Davidson in St. Petersburg, FL
Duration: The duration of the campaign in total was from November 2016- February 2017. The Bike Giveaway took place on February 26, 2017, in honor of the Grand Opening of the new location, Bert’s Barracuda Harley-Davidson.
Objective: Bert’s Barracuda Harley-Davidson set out to generate more leads to grow their mobile club for their new location for a 10 day event.
Strategy: To increase mobile sign-ups and lead generation, 7 Media Group and Bert’s Barracuda Harley-Davidson teamed up to encourage potential customers and existing customers to sign-up for a chance to win a 2017 Harley-Davidson motorcycle worth roughly 14k.
Call to action: Through the in-house, social media, website, direct mail and offsite promotions of Bert’s Barracuda Harley-Davidson, customers had ample outlets for signing up for the event. 7 Media Group assisted in the event by providing 4 digital kiosks to sign-up for entry for the Bike Giveaway. These kiosks enabled Bert’s team the power to capture offsite entries at events during the promotion, such as Full Throttle Expo, where they captured 800 leads, and Weekly Bike Nights at Quaker Steak & Lube. Through the services 7 Media Group provides, a message was sent to all current members of the Bert’s Barracuda dealership database encouraging them to join the mobile club for a chance to win a 2017 Harley valued at almost $14,000.
Then Customer then received a text with a link to fill out form for entry: http://mpage.info/badass
In order for the customer to win, they had to be present at the Bike Giveaway.
“We felt like more people were very receptive to the in-store sign-ups, and with all the features it was easy,” said Molly Beaudin, Marketing Director of Bert’s Barracuda Harley-Davidson.
Results: Since November, Bert’s Barracuda Harley-Davidson has far exceeded their goal of an increase of leads through the mobile club sign-ups. They had over 2500 entries. Of those 2500 entries they had well over 50% that filled out the entire web form. Beaudin said, “We far exceeded our goal. We had over 400 people at the bike giveaway.”
Testimonials: So Why Media 7 Group?
The lead generation campaign provided Bert’s Barracuda Harley-Davidson increased sales, an increase in its mobile club membership, and awareness to the market. This promotion provided expansion to membership in its mobile club. Molly Beaudin, Marketing Manager for Bert’s Barracuda, says “We loved Ron’s continual support throughout the entire campaign. We will definitely continue to use 7 Media Group. We loved the feature options with 7 Media Group and plan on using them for our ongoing campaigns.”
