BRAND: Appleton Harley-Davidson, Appleton, WI
Campaign: The campaign was to increase mobile club sign-ups. This campaign was to provide all mobile club members an offer of 10$ off any 50$ or more purchase.
Duration: Beginning on January 18, 2017, the campaign is still in effect.
Objective: Appleton Harley-Davidson out of Appleton, WI set out to increase mobile club sign-ups by 150% through an incentive promotion.
Strategy: To increase mobile sign-ups, 7 Media Group and Appleton Harley- Davidson teamed up to offer every mobile club member to with a redeemable coupon.
Call to action: Through the in-house, social media, and website promotions of Appleton Harley-Davidson, customers had ample outlets for signing up. 7 Media Group imported their customer data and validated the phone numbers with their proprietary mobile system. Then, through the services 7 Media Group provides, a message was sent to all current customers of Appleton Harley-Davidson encouraging them to join the mobile club. By joining they received an incentive of $10 off a $50 purchase. The message read:
Appleton Harley: Reply Y to join our NEW mobile club and get $10 off your next $50 purchase. 4msg/mo. Consent not required to buy
“We felt like more people were apt to sign-up if they had an incentive,” said Megan Schaffer, Marketing + Events Manager of Appleton Harley-Davidson.
Results: Since January 18, Appleton Harley-Davidson has far exceeded their goal of an increase of mobile club sign-ups. Schaffer replied, “We far exceeded our goal of 1,000 mobile club members. We currently have over 1,700 people and have redeemed over 50 coupons.” As the numbers continue to pour in daily from the benefits of the campaign the growth of sales and sign-ups are continuously increasing.
Testimonials: So Why Media 7?
The new member incentive campaign provided Appleton Harley-Davidson increased sales and an increase in its mobile club membership. This promotion provided expansion to membership in its mobile club. Megan Schaffer, Marketing + Events Manager for Appleton, says “We love the ease of the program and how hands on and available Ron is. Would definitely recommend it to anyone. We weren’t satisfied with our old mobile club provider and weren’t seeing good results. We loved the different options with 7 Media Group and another Harley-Davidson dealership gave you guys a shining recommendation.”
