STRATEGY
Having used 3 mobile platforms previously the Adam Smith's dealerships never had the opportunity to reach their existing customers in their dealer management system via mobile. Oakley said, "Our old platforms were very limited to what we could do and how we did it. It wasn't mobile marketing...it was a message board.". Utilizing the data import feature of the 7 Media Group proprietary mobile platform allowed the dealers to immediately invite those existing customers to join the NEW mobile club. and remain compliant with all laws and guidelines. 7 Media Group's system capability of validating phone numbers as mobile or landline also gave the dealerships a better understanding of how mobile-friendly their customer base truly was before creating their overall mobile plan. In addition to the data import feature the dealers were also given a short code, keywords and online sign-up widgets to place on each of their websites.
CALL TO ACTION
After customer data validation was completed for each dealer they sent an invitation text message to encourage customers to join their mobile club. Example call to action: TexasHD: Reply Y If you like motorcycles, events, promotions, rides. sign up now! Custom Challenge coin to the 1st 10 ppl! 8msg/mo. Consent not required to buy
On each dealers website they also added a graphic button or call to action to "Join Our VIP Mobile Club" that directed customers to an online web form created by 7 Media Group. This web form was tied directly to each dealers mobile account and as a customer entered information, then submitted, they received an immediate mobile response via text to confirm their sign up.
RESULTS
In just under 30 days the 5 dealers were able to increase the size of their mobile databases by 190%. Oakley Said, "The growth was incredible. The ability to "invite" our customers from our DMS was one of the features that intrigued me the most to start with. We have all the information...and no other system would let us use it! If the invitation worked as 7 Media Group promised, I knew we'd see a lot of responses. But I'll be honest and say that I didn't think it would work quite as easily as it did. I was very skeptical going into this partnership b/c I have been promised the moon from other mobile companies with nothing more than a let-down. But 7 Media Group exceeded our expectations and over delivered in every area. And they put up with my 100 questions and weeks of back-and-forth for more details before finally committing!". This immediate increase in customer opt ins gave the dealers an incredible opportunity to now communicate with 1000's of customers in real time for events, dealer updates, bike runs and much more. With the 7 Media Group mobile system they were even able to communicate with customers one to one when customers had questions or needed additional information on inventory, event details, etc... Oakley said, "I love that I can see our rider's responses to messages...AND reply back individually to help them. This type of personalization gives us a leg up on our competitors. 7 Media Group's system allows us to set up service reminders and schedule pick ups - this provides incredible convenience for our riders. The platform is easy to use and it's continuously evolving to keep up with the market trends.".
