7 Media Group LLC has joined the Mobile Marketing Association (MMA) and by doing so became the first and only official member from Oklahoma to be a part of this global mobile organization.
The MMA has positioned itself as the leading authority for mobile marketing, technology and the related mobile industries throughout the world. 7 Media Group is proud to continue to grow and pursue education and knowledge of the mobile industry by utilizing the extensive support and tools the MMA provides.
Becoming a member of this innovative association 7 Media Group will be better positioned to expand a knowledge base of the mobile industry and ultimately help clients grow and better understand how to use this emerging marketing technology.
Please take a brief look below how the MMA is defined by their own website as an organization as well as a mobile industry overview.
WHO IS THE MMA
The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. MMA members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers, as well as any company focused on the potential of marketing via mobile devices.
The Mobile Marketing Association's global headquarters are located in the United States. Welcome to our Global website.
As the primary source for mobile marketing information and expertise, the MMA is dedicated to:
- Providing an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues
- Bringing together industry-wide, global and regional work groups that focus on industry initiatives
- Providing representation for the mobile marketing industry to major legislative bodies worldwide
- Sharing perspectives on mobile marketing between Europe, Asia, Latin America, Africa and the U.S.
- Fueling peer-to-peer interaction through seminars, conferences and events
- Developing metrics for measuring ad delivery and consumer response
- Developing open and compatible mobile marketing technical and creative standards
- Defining and publishing mobile marketing best practices and guidelines on privacy, ad delivery, and ad measurement
- Providing the value and effectiveness of mobile marketing to advertisers, agencies and consumers
- Serving as the key advocate on behalf of the mobile marketing industry
The Mobile Marketing Association (MMA) is an international non-profit industry trade group that represents over 600 agencies, advertisers, hand held device manufacturers, wireless operators, aggregators, technology enablers, market research firms and other companies focused on marketing via the mobile channel
The association’s headquarters are located in the United States, with branches located in Europe, the Middle East and Africa (EMEA), Asia Pacific (APAC) and Latin America (LATAM).
The MMA's aim is to work in a collaborative manner to educate the marketplace and establish industry-wide, national and international best practices and guidelines for mobile marketing.
The association was founded in 2000 as the Wireless Advertising Association (WAA), a New York-based non-profit trade association. In 2003, the WAA and the European-based Wireless Marketing Association (WMA) joined to form Mobile Marketing Association in the United Kingdom and France. The MMA North America remained at around 10–20 member companies until 2005 when mobile marketing began to take off in the United States. MMA established two national chapters in Austria and Spain and regional branches for EMEA and APAC in 2007 and for LATAM in 2008.
Mobile Industry Overview
Marketing through the Mobile Channel, “Mobile Marketing,” consists of a unique, complex, mix of technologies, business skills, and marketing expertise. It is a child born of the Internet revolution, and it is critical that today’s marketers grasp its significance. It is one of the first new channels to arise in over 50 years, and will quickly become a primary means of reaching out to our customers.
People have become more and more comfortable with and reliant on digital communication solutions, including the mobile phone. In fact, there are now more mobile phone subscribers in the world (2.4 billion1), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion text messages, also known as “SMS Messages,” are exchanged across the world’s mobile networks every month, with over 15% of these messages, according to the Yankee Group, being classified as commercial, or marketing, messages.
The objectives of mobile marketing campaigns are straightforward: increase brand awareness, generate a customer profile opt-in database, drive up attendance to events or visits to a store, improve customer loyalty and increase revenues. Mobile Marketing does not stand alone; rather it leverages traditional promotional channels, such as the recent Mobile Marketing Campaigns associated with American Idol, The Apprentice, and the 2004 Superbowl MVP campaigns. The traditional marketing promotional value chain consists of campaign sponsor (the brand), marketing agency, content provider, and traditional promotional channel such as TV, radio, paper media or even the Internet.